Judging from the popularity of the events (attendance has doubled at each new gathreing) this formula for love seems to be working.
After watching the crowd (who were all so friendly), they were so much more receptive to one another than the usual club gathering.
In a conventional lounge atmosphere, approaching someone may be difficult, but not here. That would be a raffle ticket that may lead to a plethora of prizes and the chance to get another lock/key.
With these necklaces, someone now has a legitimate reason to approach someone else. It's a fun game, but trying out someones lock/key is just a simple way to break the ice. Yeah, I was skeptical too until I experienced it myself.
Women will receive padlocks when they arrive at Red Ox and men will get keys.
Attendees will attempt to match the locks and keys.
I know of several people who have asked another attendee out on a date who they met at one of my events, Reich says.