It's the second most common way for opposite-sex couples to meet their significant other, and the number one way for same-sex couples to start a relationship.
According to a study published in 2015, winning profiles typically used a ratio in discussing themselves versus what they're looking for.
Unchecked boxes or lots of extra space can make you seem disinterested in really meeting someone—or uninteresting to others.
Successful online dating means checking into the site or app at times when traffic is heavy and more people are also looking and swiping.
RELATED: How Anxiety Is Messing Up Your Sex Life Once you've found someone you're interested in, it's time to contact them directly.
Researchers have studied the messages that work and the ones that don’t.
One relevant finding: Every year, the most popular day for app sign-ups is the Sunday after New Year's Day. But before you spend this Sunday swiping with the rest of the singles, make sure to craft a killer profile by avoiding these common mistakes.