As a running gag, the annual article almost always displayed an old photo of Richard Nixon laughing, with the caption, "Why is this man laughing?" However, the February 2006 "Dubious Achievement Awards" used the caption under a photo of W.Republicans opposed the lawsuit and in 1946 the United States Supreme Court found in Esquire v.Walker that Esquire's right to use the Postal Service was protected by the First Amendment of the United States Constitution. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost.From 1969 to 1976, Gordon Lish served as fiction editor for Esquire and became known as "Captain Fiction" because of the authors whose careers he assisted.
Founded in 1933, it flourished during the Great Depression under the guidance of founders Arnold Gingrich, David A. Smart died in 1952, although he left Esquire in 1936 to found a different magazine, Coronet.In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe, and Terry Southern.In the mid 1960s, Esquire partnered with Verve Records to release a series of "Sound Tour" vinyl LPs that provided advice and music for traveling abroad.The magazine shrank to the conventional 8½×11 inches in 1971.The magazine was sold by the original owners to Clay Felker in 1977, who reinvented the magazine as a fortnightly in 1978, under the title of Esquire Fortnightly.Famous photographers have also worked for the magazine, among which fashion photographer Gleb Derujinsky, and Richard Avedon.